Some people know that I’m a great fan of Seth, I think he’s a great marketer. I also subscribe to his blog via email updates, because unlike my overloaded rss reader, Netnewswire, and my twitter @summerrainx I actually want to kind of spend a few minutes reading what he has to say.
Today he wrote about his book, Permission Marketing, its an old book, with a different concept back then. His words to this are:
Don’t be selfish. You’re not in charge. Make promises and keep them. It’s like dating. It’s an asset, it’s expensive and it’s worth it.
Check it out: here
